Chinese handset maker Huawei on Tuesday said it aims to sell two million
units of its 'Honor' range of handsets in India this year as it aims to target
the "digital natives" in the country with the online-only brand.
The
company on Tuesday unavailing two new devices under the Honor range, the Honer 4x (priced at Rs.
10,499) and Honor 6x plus (Rs. 26,499), which will be retailed
through Flip kart. It now has four devices under the Honor range in India.
"The
dual brand strategy has been working well for us globally and in India. Last
year, we sold 300,000 units of Honor devices and this year, we are looking at
7X growth in that number, at about 2 million. We are focused on bringing in
devices that will appeal to Indian users," Honor President George Zhao
told PTI.
He
added that the company will bring one or two more devices under the range to
India. "We will bring in affordable and premium devices with the best
possible technology for the digital natives," he said.
Increasingly,
a number of companies are focusing on tech-savvy youngsters, using e-commerce
as the distribution channel. While
Motrola was one of the first
handset vendors to sell its devices solely through online retail, China'sXaimos
and Micromax subsidiary Yu have also followed the same route.
Globally,
Honor sold about 20 million units in 2014, raking in $2.4 billion in revenues.
Overall, Huawei saw its handsets business revenues at about $12 billion last
year.
According
to Recherche forum IDC, Huawei was
the world's fourth largest smartphone vendor with 6.25 percent share. It
follows Korean electronics giant Samsung (20.01 percent), Apple (19.85 percent) and Lenovo (6.59 percent) in the tally in the
October-December 2014 quarter.
Besides,
the company has set up a Huawei Honor Fund, under which the company will
contribute $0.1 from the sale of each device (Honor 4X and Honor 6 Plus). This
will be awarded to startups and individuals working on ICT technology.
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